Have you ever hosted a party blindly, with little communication from the consultant? Have you ever hosted a party with lots of communication from the consultant? Which did you prefer?
Recently, I was on the receiving end of what I do for a living! Let me just say, I don’t think my expectations were set to high. You be the judge…
When someone books a party with me, the first thing I do is put it on my calendar. I set reminders telling me when to reach out to the hostess and more often than not, I ask if she’d prefer contact months in advance, for those parties booked 3-5 months out or if the month prior is good. I make sure I give my hostesses the option!
I booked a party with a food company back in Oct or November…it’s March and my party has ended. I didn’t hear from the consultant till 3 weeks prior to my party date. Quite frankly, I figured she forgot to add it to her calendar and I had opened the date to my customers.
After I heard from the consultant, she dropped off a hosting packet and ingredients. I was a bit perplexed with the lack of communication, but went about my day…I’m busy, sure she is too, no big deal.
The party comes and in normal direct sales fashion, we start late 🙂 which is absolutely what I expect. I mean, my parties last 3-4 hours and I carry inventory. From start to finish, she was out the door in 1.5 hours and left without telling me about hostess rewards, the party total, and more. Again, perplexed by this, I sent her a text simply asking how much the party was. I find out later that weekend, a guest booked a party. Hmm…what do I get for that?
I email the consultant asking her to explain the rewards and share that she hadn’t shared this info. I mean…really, hostesses should be treated like royalty, not a stable girl. I’m advised that so and so was planning to order and so and so was planning to book-I should call them. Let me just tell you, during my parties, NEVER do I make it about me, because guess what…it’s not! I’m doing this job to earn an income yes, but my hostesses are my number 1 priority as are maximizing her rewards. She knows what she can earn, what is left to be done and if she’s short a few hundred to maximize her rewards, I tell her. I don’t say reach out to so and so for her order, I say “You are so close to reaching the next reward tear of x, do you have anyone else that may want to order?”
Finally, I just learned today the catalog she was using expired yesterday. I should know this during my party…create a sense of urgency among the guests and the hostess. I received a message at 2pm in the afternoon asking if I had things together for my rewards, of which I didn’t…because I’d gotten zero guidance. I advised her I’d be in touch later that day, which I was. Guess what, the item we wanted at half off was out of stock, because the catalog was expired.
The moral to this story is this…
Your hostess is the life of your business, you treat her like royalty, you educate her, you explain things, you talk to her about her party and her guests….you invest in her.
Coach the hostess! Offer to create a Facebook party for invites, offer to send an evite for her (this helps you get emails for future business), explain the rewards, include her and make her feel important during her party, explain at the end where the party is and how to maximize it…without a hostess, there is no party, no income and no future business.